I design strategic brand identities and bring them to life with motion.

I started out in Auckland making shiny graphics for awards shows. Ten-ish years on I’m in Kirikiriroa, designing brand identities at Daymark Studio. I came to design sideways, through film and motion, so I get a kick out of figuring out how brands move, as well as how they land on a page. Really though, I’m in it for the ideas. Absorbing everything I can about a client, distilling it to a single human idea, then building the brand back up from there. I'm relocating to Melbourne January 2027 and available for freelance.

Experience

  1. Daymark / Designwell2020—PresentSenior Designer
  2. Hula2016—2020Designer
  3. Looking Glass2015—2016Owner Operator
  4. Uno Loco2013—2014Production Assistant, Designer
  5. Wintec2010—2012Bachelor of Media Arts

What I do

Also

Recognition

  1. Te Whare Taonga o WaikatoDiscover Our Taonga001Civic
  2. Reggie'sPizza, pasta, wine, etc.002Hospitality
  3. ArchgolaOutside is better003Retail
  4. Edwards White ArchitectsArchitecture for the people004Professional Services
  5. IawaiLife runs on water005Civic
  6. Hamilton GardensExplore a world of wonders006Civic

More work

  1. Chronoptics3D Sensing WizardryTechnology007
  2. HarrowsCrafted for connectionRetail008
  3. PE. ClubPull Your Socks UpPersonal Services009
  4. Waikato Scientific InstrumentsMade MeasurableTechnology010
  5. Nelson GiantsNelson proudSports011
  6. LiminalFor big thinkersPersonal Services012
  • I have two daughters
  • My wife is a primary school teacher
  • Both of my parents are oil painters
  • I have three brothers — an architect, a paramedic and a builder
  • I made dough at Pizza Hut for three years as a teenager
  • I make beer
  • I do not like celery
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