Architecture for the people

Edwards White wanted an identity and a website that showed how they think, not only what they finish. The idea anchoring it was people places — architecture as something that shapes ordinary days rather than a set of completed buildings.

The wordmark sets in Ionic No. 5 Light with Basel Grotesk carrying the longer reading, and the palette comes from the materials and landscapes in their own work instead of the usual architectural black and white. The site is built around their four client groups, with room for sketches, process and conversation beside the finished projects.