Energy Profits

Make polluters pay.

Motion
Jackson Croucher
whare hoahoaStudio
Jory&Co
Pou AuahaCreative Director
Ben Jory
KaimahiTeam
Amy PurcellAndy AitkenCharlotte McCraeFrana HollandsIona ColemanrJonti GriffinKathryn BrownPola MikulskaRuth Jamieson
paetukutukuWebsite
http://energy-profits.org

Working with the Jory&Co team, I provided motion graphics for the “Energy Profits” campaign and brand. My role involved producing a hero video, vector‐animated logo assets for the website, animated campaign graphics for multiple initiatives, and case study videos for international award submissions. Jory&Co’s creative aimed to highlight how record‐breaking oil company profits contrast starkly with rising global emissions and climate injustice. By using bold data visualisation, stark colour contrasts, and motion to bring the statistics to life, the brand delivers a powerful, hard‐hitting message. My animations and videos helped distill complex facts into eye‐catching visuals, driving home the urgent need for fair taxation or “Loss and Damage” funding from the largest oil and gas companies.